Zag, the number-one strategy of high-performance brands : a whiteboard overview, by Marty Neumeier
Type
Label
Zag, the number-one strategy of high-performance brands : a whiteboard overview, by Marty Neumeier
Language
eng
Bibliography note
Includes bibliographical references (pages 159-167) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Zag
Nature of contents
bibliography
Oclc number
73514888
Responsibility statement
by Marty Neumeier
Sub title
the number-one strategy of high-performance brands : a whiteboard overview
Summary
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description
Table Of Contents
Finding your zag -- Designing your zag -- Renewing your zag
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Outgoing Resources
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