Bibliograph

The brand gap, how to bridge the distance between business strategy and design : a whiteboard overview, by Marty Neumeier

Type

Label

The brand gap, how to bridge the distance between business strategy and design : a whiteboard overview, by Marty Neumeier

Language

eng

Bibliography note

Includes bibliographical references (pages 181-187) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The brand gap

Nature of contents

bibliography

Oclc number

61461816

Responsibility statement

by Marty Neumeier

Review

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket

Sub title

how to bridge the distance between business strategy and design : a whiteboard overview

Table Of Contents

Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate

Classification

Contributor